Method

How we work

Five steps that go from the decision that needs to be made to the evidence that supports it, and that continue after the report is delivered.

The five steps

Figure 1 · Listen

Quantitative: CAPI, CATI, CAWI, tracking, barometers, baselines, probability and non-probability samples.
Qualitative: In-depth interviews, focus groups, cognitive interviews, participatory workshops and rapid ethnography.
Digital: Social monitoring and listening, conversation analysis, content evaluation and competitive benchmarking.
Territorial and operational: GPS and georeferencing, mapping, intercepts, central location, multinational coordination and field audits.
Analytical: Statistical processing, segmentation, indices, models, dashboards and strategic interpretation.

Translating business or public policy needs into objectives, questions, indicators and analysis plans.

CAPI, CATI and CAWI data collection, with capacity for in-person, telephone, web and mixed-mode studies.

Surveys, in-depth interviews, focus groups, cognitive interviews, workshops and document review.

Piloting, training, in-person and remote supervision, georeferencing, back-checks, audits and traceability.

Where do we start? With your question.