Applied research · Costa Rica and the region

We turn complex questions into clear evidence for decisions.

We integrate social research, market research, public opinion, reputation, customer experience, evaluation and political-electoral analysis, combining methodological rigor, operational capacity and strategic insight.

Request a study Publications (in Spanish)

Latest¿Para quién funciona la democracia?La Nación · September 8, 2026

Areas of expertise

The questions we answer

See all six areas

How are we perceived, and which risks need attention?ReputationSocial monitoring and listeningConversation analysisContent evaluation
How are we perceived, and which risks need attention?
- Social monitoring and listening
- Conversation analysis
- Content evaluation
Reputation
What does the public think, and how does it change over time?Public opinionCAPI, CATI and CAWI data collectionTracking studies and barometersProbability and non-probability samples
What does the public think, and how does it change over time?
- CAPI, CATI and CAWI data collection
- Tracking studies and barometers
- Probability and non-probability samples
Public opinion
What do customers, suppliers and segments need?Market and CXCAWI and CATIBaselines and trackingIn-depth and cognitive interviews
What do customers, suppliers and segments need?
- CAWI and CATI
- Baselines and tracking
- In-depth and cognitive interviews
Market and customer experience (CX)
Which barriers, practices and conditions affect people?Social and public policyCAPI data collectionBaseline studiesProbability samples
Which barriers, practices and conditions affect people?
- CAPI data collection
- Baseline studies
- Probability samples
Social and public policy
How are territories, programs or ecosystems performing?Territorial evaluationBaseline studiesGPS, georeferencing and mappingMultinational coordination
How are territories, programs or ecosystems performing?
- Baseline studies
- GPS, georeferencing and mapping
- Multinational coordination
Territorial evaluation
How are the electoral landscape and voting intention evolving?Political and electoralTracking studies and barometersCATI and CAPI data collectionProbability samples
How are the electoral landscape and voting intention evolving?
- Tracking studies and barometers
- CATI and CAPI data collection
- Probability samples
Political and electoral

How we work

From question to evidence, in five steps.

Figure 2 · Listen

See the full method

Distinctive capabilities

Methodological rigor, operational capacity and strategic insight.

Comprehensive design: Translating business or public policy needs into objectives, questions, indicators and analysis plans.
Multichannel fieldwork: CAPI, CATI and CAWI data collection, with capacity for in-person, telephone, web and mixed-mode studies.
Quantitative and qualitative integration: Surveys, in-depth interviews, focus groups, cognitive interviews, workshops and document review.
Territorial and regional coverage: Experience in Costa Rica, Latin America and multinational studies.
Quality control: Piloting, training, in-person and remote supervision, georeferencing, back-checks, audits and traceability.
Decision focus: Executive and technical reports, indicators, segmentations, dashboards, presentations and adoption workshops.

Publications

Latest

All publications (in Spanish)

Responder no significa obedecer. Significa escuchar, procesar, explicar, decidir y permitir que el ciudadano pueda reconocer una relación entre su demanda y la acción pública.

Víctor Borge-González, La Nación · ¿Para quién funciona la democracia?